Betterfly Atlas In-Product
Betterfly × Brand & Bot · In-product
Betterfly Atlas · illustrative data
Concept · Betterfly Atlas, shipped

The Betterfly Effect, made visible.

Small habits add up. Atlas finally shows how: a living map of every Move, Mind, Grow and Give action, shipped where Betterfly already lives. In the app, on the lock screen, in the Portal, and on betterfly.com.

Existing app data only No wearables required Aggregate-only for employers
3
Audiences
4
Cadences
5
Surfaces
0
New data sources
9:41
Sep 14–20 · updated today
My Atlas
Weekly pulse
48actions
12-day streak+340 ▲18%
From BuddyGive
Give is quiet this week

Two referral check-ins would balance your week.

b
BETTERFLYMon 8:00
Your week at a glance

48 actions, 12-day streak. Move led; Give was quiet, so start there this week.

01 · Betterfly app · iOS & Android

My Atlas lives on Home.

It isn't a report buried in a menu. It's a living map one tap from the coverage card, with four cadences in one chart. Every category opens up, and every insight ends in something to do.

Interactive prototype · tap through
01
One tap from Home

Atlas enters as a module under the coverage card, where members already look. The mini pulse previews the week before anyone opens it.

02
One chart, four cadences

Week, Month, Year and Benchmark re-draw the same habit data. Members learn one visual language and keep it.

03
Every category opens up

Tap Move, Mind, Grow or Give to see what counted, the last eight weeks, and the missions that keep it going.

9:41
Good morning, Jordan
Home
Your coverage
$14,600

Grew $1,240 this month from healthy habits.

Missions for you See all
10-minute walk after lunch+20 Betterflies
Two-minute breathing reset+10 Betterflies
Finish the sleep basics module+30 Betterflies
Challenges
2nd
Acme Step Relay

Your circle is 2nd of 9 · 4 days left

My Atlas
Sep 14–20 · built from actions you logged
Weekly pulse
48actions

This week by categoryTap to explore
From BuddyGive
Give is quiet this week

Two referral check-ins would balance your week.

About 2 min
Protection · coverage that grows

Your habits grew your coverage $1,240 this month.

Total coverage $14,600

Only you see My Atlas. It's built from actions you log in Betterfly, with no wearable needed.

Habit category
Move
Your strongest category this week.
21this week
44%of your actions
150Betterflies
Last 8 weeks
What counted this week
Missions in Move
Mission · Give

Balance your week

Two referral check-ins before tonight.

0/2check-ins
+60 BetterfliesCounts toward Give
1
Check in with Sam

Joined Betterfly from your invite 2 weeks ago

2
Check in with Priya

Invited last month · 3 missions done

Week in balance

+60 Betterflies added. Give is back on your map.

A check-in is a short in-app message to someone you invited. We never contact anyone for you.

Life coverage, grown by habits
$14,600
+$1,240 in September12 months
Where it came from
Purpose

Your habits also funded 168 trees this year.

Coverage grows under your plan's rules. Figures are illustrative.

✓
Betterfly app · My Atlas
04
Insight, then mission, then Betterflies

Buddy only speaks up when there's something to do. The nudge starts a mission that pays Betterflies, and the chart re-balances once it's done.

05
Protection you can see

Habits link to coverage that grows ($1,240 this month), so the chart pays off in something members care about.

06
Private by default

Benchmarks compare you against team averages, taken from the same aggregate totals HR sees. No one ever sees your name beside your numbers.

02 · Outside the app

The week finds you.

Atlas is built to be glanced at as well as opened. Widgets keep the weekly pulse on the home screen, and a Monday recap lands before the first meeting.

iOS widgets · lock screen
9:41
betterflyWeekly pulse
48actions
12-day streak
Give is quiet: 2 check-ins to balance
betterfly
12
day streak
2 to the next badge
Calendar
Mail
Notes
bBetterfly
Messages
Settings
Coverage $14,600 +$1,240 this month
Music
Podcasts
Home-screen widgets · small + medium
Monday, September 21
8:02
12DAYS
This week: 48 actionsMove led · Give quiet
b
BETTERFLYnow
Your week at a glance

Move led and Mind held steady. Give was quiet, so Buddy suggests starting there.

48 actions · 12-day streak
+340 Betterflies ▲18%
b
BETTERFLY · FROM BUDDYSun
Give is quiet this week

Two referral check-ins would balance your week.

b
BETTERFLYSat
Your coverage grew

Your habits added $1,240 to your life coverage this month.

Lock screen · Monday recap
01
A pulse you can glance at

The medium widget is the app's stacked-week chart, compressed. Same colors, same order, same Sunday "today" bar.

02
Monday, 8:00 AM

The recap arrives when intentions for the week are highest, and it names one category to lean into.

03
Quiet by design

At most one Atlas recap a week plus one Buddy nudge. Everything else waits in the app.

04
No wearables

Every number comes from actions logged in Betterfly. No watch, ring or sensor required.

03 · Betterfly Portal · HR

Team Atlas, the Portal's new analytics home.

Real-time participation, habit mix and early signals by site, department and tenure. Always aggregate, never one employee. Filter it, hover it, and plan a challenge straight from the signal.

portal.betterfly.com · interactive
portal.betterfly.com/acme-manufacturing/atlas
Atlas · Team view
Team Atlas
Q3 2026 · Jul 6 – Sep 20
Aggregate only. Every figure rolls up to a group of 5 or more; smaller teams fold into their site. No individual employee is ever shown.
Participation, last 12 weeks
Share of enrolled employees with at least one logged action that week
This quarter by sitevs wk 1
Company average 61%
Early signal · this week

Night shift participation is drifting down

Night shift · Warehouse (Reno DC, 22 people) went from 57% to 45% over 12 weeks. Mind and Give nudges get the lowest response on this shift.

45%▼ 12pt
Challenge scheduled · starts Mon Sep 28

Flagged because a group of 5+ fell 8pt or more over 12 weeks.

Team habit mix
This quarter, all logged actions
CategoryShareNudge response
Team rollup
Every team of 5 or more, this quarter
5+ headcount floor
TeamSiteHeadcountParticipation12-week trendStatus
Teams smaller than five fold into their site total and never appear on their own.
✓Challenge scheduled. The crew sees it Monday at 10:00 PM.

← Swipe inside the window to see the full Portal →

01
Cuts, not surveillance

Site, department and tenure re-draw the same trend. Every line is a group of 5+, and smaller teams fold into their site.

02
Signals come with a next step

An early signal only appears with an action attached. Here, a challenge template pre-filled for the cohort and timed to its shift.

03
Speaks Portal

Atlas sits in the Portal nav beside Engagement and Policies, using the Portal's cards, segments and tables, so it reads as a native addition.

04 · Betterfly Portal · Partners

Book Atlas: walk into every renewal with a number.

Every Betterfly group in a broker's book on one screen, with engagement trend, renewal timing and a risk read. Sort the book, then click any account or bubble for a renewal-ready brief.

partners.betterfly.com · interactive
partners.betterfly.com/meridian/atlas
Atlas · Book view · as of Sep 24, 2026
Book Atlas
7 accounts · 3,180 lives
Accounts
Sorted by renewal date · click a row for the brief
AccountLives12-week trendParticipationStatusRenewal
Renewal risk matrix
Participation vs. 12-week trend · bubble size = lives
Growing (≥2pt)SteadyAt risk (≤−2pt)Renews within 90 days
Renewal runway
Days until renewal · hatched = next 90 days
✓Renewal brief drafted

← Swipe inside the window to see the full Portal →

01
Same chrome, partner lens

Brokers get the Portal they already know, scoped to their book: accounts, renewals and commissions, now with Atlas.

02
Risk you can see

The quadrant pairs current participation with its 12-week direction. Ringed bubbles renew within 90 days, which is where attention pays.

03
A brief, not a spreadsheet

Every account opens a drawer with trend, habit mix and plain-language conversation starters, ready for the renewal call.

05 · betterfly.com

And it sells itself on the website.

An employer product page for Atlas in Betterfly's own voice: the Betterfly Effect, made visible for buyers.

betterfly.com/companies/atlas
betterfly.com/companies/atlas
NEWBetterfly Atlas

See every small habit add up.

Atlas turns the habits your people already build in Betterfly into a living map for every member, every team and every renewal. The Betterfly Effect, made visible.

No wearables requiredAggregate-only team views
Team Atlas · participation
61%▲6pt this quarter
My Atlas · this week
48actions
One map, three views

From one person's week to a whole book of business.

Atlas is built from the check-ins, missions and habits people already log in Betterfly. Each audience gets the view it needs, and nothing more.

For peopleMy Atlas

A weekly pulse, a monthly bloom and a year in one shape, with Buddy pointing to the next small step.

For HRTeam Atlas

Participation by site, department and tenure, early signals, and challenges you can launch from the insight.

For brokersBook Atlas

Every account's engagement and renewal timing on one screen, with a brief ready for each conversation.

Built on the Betterfly Effect

Small habits, turned into protection, benefits and purpose.

Protection
$14,600
Coverage that grows

See how healthy habits grow each person's life coverage, month by month.

Benefits
2,940
Every action counted

Missions, challenges, telemedicine and nutrition, rolled into one view of what people actually use.

Purpose
612 meals
Impact you can share

Betterflies donated to causes, shown team by team, so good work gets seen.

Figures shown are illustrative examples.

What's inside

Everything your team needs to keep momentum.

Weekly pulse

Four habit categories, seven days, one glanceable chart in the app and on the home screen.

Early signals

Spot a cohort drifting weeks before a survey would, with a suggested challenge attached.

Cohort cuts

Slice participation by site, department or tenure without exporting a single spreadsheet.

Private by design

Team views roll up to groups of five or more. Individuals are never shown to employers.

No new data

Built entirely on data Betterfly already collects. No wearables, sensors or new forms.

Renewal-ready

Partners see each account's engagement story in time for the renewal conversation.

Ready to see your team's Atlas?

A 30-minute walkthrough with your own anonymized sample.

betterflyProtection · Benefits · Purpose