The reveal is a moment, not a metric.
After 90 days of logged habits, Buddy tees it up on Home. What follows is a twenty-second sequence built to be felt: the data, the mix, the animal, the name. Tap through it.
The type unlocks after 90 days of activity. Buddy flags it on Home with eight empty slots, so the first reveal already hints at a collection.
Move, Mind, Grow and Give activity members already log in Betterfly. No medical data, no claims, no new permissions.
The pillar mix builds before the name appears, so the type feels earned rather than assigned. Members see why before they see what.
We looked at 90 days of your habits.
Read only from habits you already log in Betterfly. No medical data, ever.
Here's what you're made of.
Tap the card to flip it
The friend who's texting "just finished" while your alarm is still going off. Every field guide needs one.
Eight archetypes Betterfly owns outright. No celebrities, no licensed names, no real people as comparisons, and nothing scraped from outside the app.
"Top 9% of Falcons at Acme" compares a member to people like them, anonymously. The card flips to show exactly how Buddy made the call.
The story card shares the type and blurb only, never the numbers. Finding your type pays 50 Betterflies, and every type comes with a mission.
Eight slots. Two spotted. That's the hook.
Your type lives on Profile as a field guide you fill in over time. Types you've been are spotted, the rest show what would get you there, and every one of them is a mission with Betterflies attached.
Current type glows, past types are stamped "spotted", the rest sit as silhouettes with a one-line route to get there. Hover one to see its colors.
Tap any archetype: the habits that define it, how far you are from it, and a mission that nudges you toward it, paid in Betterflies.
Types update monthly from activity. Jordan's six-month track shows the Otter → Falcon shift, with Otter still the closest match at 76%.
No rankings in circles. You see the mix, not a leaderboard, and each member chooses whether their type shows.
Everyone sets a savings goal and checks in twice before month end.
The social layer Betterfly already has, made gentler: what mix of types your circle is, what's missing, and a mission to do together.
A Move-heavy Falcon sees the route to Owl or Beaver. Collecting types means trying the pillars you skip, which is exactly the behavior Betterfly wants.
Which pillar leads, and how it's logged: in bursts or steadily, alone or with others. That's the whole model. It never looks outside the app.
A company has a type, too.
A new Field Guide tab in the Portal: what kind of workforce this is, how it shifts site to site, how it compares to peers, and which challenge to launch for which type. Pick a site, then open a suggested action.
61% vs. a 52% peer median. Acme leads its peer set by 9 points, and its Falcon-heavy mix is why: bursty types respond to timed challenges, and Acme runs them.
Aggregate only. Field Guide never shows an individual's type to an employer. Segments under 10 people are hidden or merged, and targeting happens inside Betterfly, so HR never sees who is a Squirrel.
Scroll the Portal sideways →
"Falcon-leaning" is a sentence a CHRO repeats in a leadership meeting. The benchmark and site cut sit right behind it.
A plant floor and a remote team rarely lean the same way. Suggested actions change with the site and target a type segment, not a list of names.
Aggregates only, minimum group size of 10, and no individual types. Remote / Field shows the guardrail working on a small segment.
Walk into every renewal knowing the flock.
The same taxonomy across a broker's whole book: the dominant type per account, renewal dates, and which engagement push each account actually needs. Click an account or a bubble.
Scroll the Portal sideways →
"Your people lean Falcon, and here's what that means for engagement" beats another claims slide. Renewal dates sit right beside the type.
Participation crossed with how bursty the mix runs sorts the book into Channel, Protect, Activate and Nurture. Each account lands where its numbers put it.
Each drawer turns the account's mix into a recommended push and three things to say, all aggregate, all safe to forward to the client's HR lead.
And a campaign that sells itself.
Field Guide hands marketing a question everyone wants answered. The same page works as a consumer hook that drives downloads and as an employer story that drives demos.
Your habits have a type. Meet yours.
Betterfly reads 90 days of the healthy habits you already log (moving, minding, growing, giving) and tells you which of eight types you are. Then it helps you collect the rest, one mission at a time.
Free for Betterfly members.
Walk, breathe, save, give. Everything you already log in Betterfly counts.
Buddy reads the pattern, not your health records, and reveals one of eight.
Every type is a mission. Earn Betterflies, grow your coverage, fund causes.
Know your workforce by how it moves, not who it is.
Field Guide rolls every member's type up into a company picture HR can act on: what kind of team you are, how each site differs, how you compare, and which challenge fits which type.
leaning
One memorable read of your whole workforce, refreshed every quarter.
See where the plant floor and the remote team lean differently.
Launch the right challenge for the right segment in two clicks.
Participation against companies your size and sector, anonymized.
Every type earns toward the same three things.
Healthy habits grow the coverage members already have.
Betterflies unlock rewards and marketplace discounts.
Turn Betterflies into donations to causes that matter.
Scroll the page sideways →
"What type are you?" is a campaign line that travels: paid social, out-of-home, onboarding emails. The eight animal icons carry it without a mascot.
Consumers go to the app stores; HR buyers scroll to the employer grid and book a demo. Same story, same animals.
Protection, Benefits, Purpose: every type earns toward the promises Betterfly already makes, so Field Guide reads as more Betterfly, not a side project.