If it launched this December · app, Portal, partners, betterfly.com
The Betterfly Effect, wrapped.
Every member's year of small habits, told as a story inside the app they already open. The same data becomes a year in review for HR in the Portal, a renewal opener for brokers, and a launch on betterfly.com. Nothing new is collected, and no medical data is used.
1,246 small habits made one big wave. Tap to unwrap your year.
01 · Betterfly app · member
A year of habits, told as a story.
For six weeks, Wrapped takes over the top of Home. One tap opens ten full-screen stories built from data the app already keeps, and they end on a card made to be shared. Try it: tap the right side to advance, the left to go back, hold to pause.
From Dec 3 to Jan 15 the Wrapped card sits at the top of Home, above missions. After that it moves to Profile, so it's still there but out of the way.
Each story shows one figure the app already stores: actions, streaks, benefits used. No wearables and no health records are needed.
Betterflies earned, coverage grown and donations made take the lead spots. The recap plays back Betterfly's core loop, which is why it belongs here and not in a spreadsheet.
Tap forward, tap back, hold to pause, with segmented bars at the top. Auto-advance stops when you pause, when the phone scrolls off screen, and whenever the device asks for reduced motion.
"Top 18%" is measured against Acme's whole distribution. No names, no leaderboards, and cohorts under 10 people are never shown.
The finale card carries general trends only. One tap sends it to Stories, and watching it completes a seasonal mission worth 25 Betterflies.
It starts on the lock screen.
Plant 2 moved up to 3rd. One walk from 2nd.
One push per member, sent in their own 9–11 AM window and never during the quiet hours they've set with Buddy. Tapping it opens the phone above straight into story one.
- Dec 3 · 9:00 localOne push, plus the Home takeover
The same moment for everyone at a company, which is what gets people talking about it at lunch.
- Dec 10One reminder, only if unopened
Never a second one. After that, the card on Home does the reminding.
- Dec 3 – Jan 15Lives at the top of Home
Replay it, share it, or finish the seasonal mission any time.
- From Jan 16Moves to Profile → Wrapped
Kept for the year, next to past years' editions.
→ Tap the notification to launch the prototype.
02 · Betterfly app · Profile → Buddy → Rewind
Rewind: why Buddy nudged you, and why it didn't.
A weekly log of every call the coach made: each nudge with the signal behind it, and each day it chose to stay quiet. It answers the question every nudge-based product eventually gets asked, "why did it just do that?" We haven't seen another product ship this.
Each nudge shows the message you got, why it was sent, and the few app signals it was based on, in plain words.
Days when Buddy held back are logged too, like "already hit your Move goal." Showing restraint is what earns trust.
The week strip up top reads at a glance: filled dots for nudges, rings for quiet days, green for the Sunday recap.
"Was this helpful?" on each nudge adjusts what Buddy sends next and gives the member a real say in it.
Rewind is a rolling window, not an archive of everything you've done. Only yearly totals roll into Wrapped.
Wrapped is a format other apps already use. Rewind is Betterfly explaining its own coach, which competitors can't easily copy.
03 · Betterfly Portal · HR
Company Wrapped, ready for the leadership meeting.
A new Wrapped page in the Portal gives HR the year in aggregate: the headline number, the monthly curve, the habit mix and site-by-site participation. One click turns it into slides. It only ever shows aggregates, never an individual.
Member Wrapped launch
Monthly actions, company-wide
Habit mix
Your leadership deck
04 · Betterfly Portal · Partners
Book Wrapped: a renewal opener for every account.
Brokers get the same year-in-review for their whole book, with one line per account. Sort it, open any account for its monthly curve and talking points, and take a renewal pack into the meeting instead of a spreadsheet.
Engagement change by account
Renewals in the next 90 days
Accounts, one line each
| 2026 in one line |
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05 · betterfly.com · for employers
The launch page sells the next renewal.
On betterfly.com, Wrapped becomes a reason to choose Betterfly. The page puts the product up front, backs it with the HR and broker views, and states the privacy promise in plain words.
Give your people a year worth sharing.
Every December, each member gets a tap-through story of their year in Betterfly: the habits, the Betterflies, the coverage that grew. HR gets the company version. Nobody gets anyone's health data.
Small habits, turned into a moment everyone talks about.
Wrapped runs on activity members already log in Betterfly. There's nothing new to install, integrate or consent to, and it works from day one of a plan.
Ten full-screen stories in the app, ending on a card made to be shared.
The year in aggregate, with one-click slides for the leadership meeting.
One line per account, a monthly curve and a ready-made renewal pack.
General trends only. Nothing person-to-person, and no groups under 10.
The Betterfly Effect, one week in December.
One push, a Home takeover and a seasonal mission.
Export the deck and share it with leadership.
Book Wrapped makes the case for each account.