Four ways to make the Betterfly Effect visible.
Each concept is shown as if it shipped: in the app, on the lock screen, in the Portal for HR and brokers, and on betterfly.com. All of them run on data members already log.
Wrapped
The Betterfly Effect, wrapped.
Every member's year of small habits, told as a story in the app, plus a year in review for HR and a renewal opener for brokers.
Open concept Concept 02Atlas
The Betterfly Effect, made visible.
A living map of every Move, Mind, Grow and Give action, from one member's week to a broker's whole book.
Open concept Concept 03Power Rankings
Everyone's #1 at something.
A positive-only take on leaderboards that shows each member only the places where they're already winning.
Open concept Concept 04Field Guide
Meet your type. Collect the rest.
Eight original archetypes read from 90 days of habits, revealed in the app and rolled up for HR and brokers.
Open concept